What Gen Z consumers expect from brands on social media
GEN X GEN Y GEN Z AGE RANGE DRIVER
This is and will continue to be a huge trend driver across the social media landscape. Sixty-five percent of Gen Z consumers have increased their use of social media in the last year, and 45% expect it to continue to increase over the next three years. How Gen Z uses social mediaĪs the years pass, Gen Z’s social media usage continues to climb. The most common reason Gen Z uses social media is to kill time, making them the only generation to rank that above connecting with family and friends.Īs the years pass, Gen Z’s social media usage continues to climb. Sixty-six percent of Gen Z consumers state that social media is an essential part of their lives, but their reasoning is unique. This social-savvy generation represents a changing tide in social media usage. In fact, most of these digital natives have had some kind of social media presence for more than half their lives. Generation Z (also known as “Gen Z” or “Zoomers”) are extremely online. This guide outlines everything you need to know about the social media behaviors and expectations of each generation, so you can tailor your efforts for maximum impact. Although trends do change based on age, one thing is for certain: every generation increased their social media use over the past year.Īs social adoption surges across all age groups, understanding how different generations use social media is more important than ever. The results shed light on several distinctions in social media use by generation.
Baby Boomers (survey respondents ages 57-74).Generation X (survey respondents ages 41-56).Millennials (survey respondents ages 25-40).Generation Z (survey respondents ages 18-24).To investigate how age plays a role in these decisions, we broke down the data by the following generations: The Harris Poll, on behalf of Sprout Social, surveyed over 1,000 US consumers to understand how they use social media today, and how they plan on using it in the future. Generational nuances have a huge impact on how people interact with your brand, from the awareness stage all the way on to advocacy. Demographic data is a key building block in defining your target audiences on social media.
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